Visa&ampampPYMNTS Intelligence：2025年全球数字购物指数报告：中小企业版（英文版）（19页）.pdf

1、SMB Edition2025GLOBAL DIGITAL SHOPPING INDEX2025 Global Digital Shopping Index:SMB edition|3Table of ContentsOverviewWe surveyed 18,468 consumers and 3,464 merchants across eight countries.03Overview 06Unified commerce helps small businesses play big Note For merchants,we collected data on annual re

2、venue and defined small to mid-sized businesses(SMBs)based on their annual revenue:less than SAR 184 million in Saudi Arabia,less than$14.99 million AUD in Australia,less than$13.2 million SGD in Singapore,less than 5.25 million BRL in Brazil,less than 20 million MXN in Mexico,less than 37.5 million

3、 AED in the UAE,less than 10 million in the U.K.and less than$10 million in the U.S.For consumers,we collected the names of the stores at which they shopped and manually reviewed each response.Stores that have large national footprints were defined as large and the rest were defined as small.Step 2:

4、Convert the mobile window shopperStep 4:Close the checkout gapStep 1:Become digital firstStep 3:Remove payments frictionStep 5:Use technology to play big 1418302234The survey was conducted from Oct.17,2024,to Dec.9,2024.We collected:18,468complete consumer responses and 3,464 merchant responses in e

5、ight countries.2025 Global Digital Shopping Index:SMB edition|54|OverviewMerchant responses,by sizeMerchant size distribution for consumers most recent purchasesUNITED STATES 75.7%24.3%94.7%5.3%Merchant responses,by sizeMerchant size distribution for consumers most recent purchasesMEXICO 36.4%63.6%6

6、5.9%34.1%Merchant responses,by sizeMerchant size distribution for consumers most recent purchasesSAUDI ARABIA 75.0%25.0%84.8%15.2%Merchant responses,by sizeMerchant size distribution for consumers most recent purchasesSINGAPORE 86.1%13.9%96.3%3.7%Merchant responses,by sizeMerchant size distribution