Visa：2025年全球数字购物指数报告：“移动橱窗购物者”的崛起及其对支付的影响（英文版）（42页）.pdf

1、2025 Global Digital Shopping IndexThe rise of the mobile window shopper and what it means for payments2025 Global Digital Shopping IndexThe rise of the mobile window shopper and what it means for paymentsTable of contentsWhats at stake .3Key findings .8The blueprint for merchants .16Methodology .40A

2、bout .42The 2025 Global Digital Shopping Index:The rise of the mobile window shopper and what it means for payments was commissioned by Visa Acceptance Solutions,and PYMNTS Intelligence is grateful for the companys support and insight.This report draws on insights from a survey of 18,468 consumers a

3、nd 3,464 merchants across eight countries that was conducted from Oct.17,2024,to Dec.9,2024.To learn more about our data,refer to the Methodology section at the end of this report.PYMNTS Intelligence retains full editorial control over the following content,findings,methodology,and data analysis.Cli

4、ck-and-Mortar is a registered trademark of Whats Next Media and Analytics.The 2025 Global Digital Shopping IndexWhats at stake From Zoom meetings and commuting to daycare and the grocery store,the modern shopper is always on the go.Their busy days have little surplus time,and shoppers want to be abl

5、e to check off their lists anytime,anywhere.In this world,the mobile phone has become the ultimate“anywhere storefront”and window shopping now happens often through their devices screen.Shoppers regularly reach for their devices to digitally window shop and make purchases wherever they are at home,c

6、ommuting,and even inside physical stores.Our past research into Click-and-Mortar shoppers tracked how digital and physical shopping channels were merging and serving consumers in new ways.This year,we focus on how mobile phones widespread convenience has reshaped shopping.Data confirms that it has:G