Visa&ampampPYMNTS Intelligence：2025年全球数字购物指数报告：美国版（英文版）（20页）.pdf

1、2025 Global Digital Shopping IndexU.S.edition 2025 Global Digital Shopping IndexU.S.editionTable of contentsWhats at stake .3Key findings .4 Data focus .11Actionable insights .16Methodology .18The 2025 Global Digital Shopping Index:U.S.edition was commissioned by Visa Acceptance Solutions,and PYMNTS

2、 Intelligence is grateful for the companys support and insight.This report draws on insights from a survey of 18,468 consumers and 3,464 merchants across eight countries that was conducted from October 17,2024,to December 9,2024.Our U.S.sample includes 3,110 consumers and 526 merchants.To learn more

3、 about our data,refer to the Methodology section at the end of this report.PYMNTS Intelligence retains full editorial control over the following content,findings,methodology,and data analysis.Click-and-Mortar is a registered trademark of Whats Next Media and Analytics.Read the full 2025 Global Digit

4、al Shopping Index:The rise of the mobile window shopper and what it means for paymentsClick here to downloadThe 2025 Global Digital Shopping IndexWhats at stake In the mobile-first era,shopping and smartphones go hand in hand.Consumers regularly reach for their phones,and not just to make online pur

5、chases.Mobile screens are becoming the main way they“window shop.”Phones increasingly drive physical store experiences,too,with shoppers expecting access to digital features such as rewards programs,in-store wayfinding and inventory information.These trends are reshaping the U.S.retail landscape.As

6、a result,focusing on the mobile-first shopping experience has never been more critical for U.S.merchants.This is especially true for capturing sales from younger shoppers and busy parents.Yet many of the countrys merchants are not keeping pace with consumer behaviors and rapidly evolving technologie