Channel 4：2025英国Z世代之声：行为趋势、世界观与信任重构研究报告（英文版）（34页）.pdf

1、Gen Z Trends,Truth and TrustJanuary 2025ContentsIntroduction03Macro themes impacting Gen Z05Six Gen Z worldviews19Conclusion28Methodology31Citations322IntroductionYoung audiences are at the heart of Channel 4s past,present and future.Understanding Gen Z along with the forces shaping their world is v

2、ital for knowing how to speak to them.This is a generation deeply influenced by the UKs economic instability,delayed milestones,and a culture merging digital and real worlds.Working with research agency Craft,our three-stage series debunked myths about Gen Z in the first phase,Beyond Z(2022),reveali

3、ng a far more diverse generation than conventional narratives suggest.The second phase,Too Much To Watch(2023),revealed that self-selected video viewing fosters joy,while algorithmic consumption can create a sense of purpusefulness.Our latest study,Gen Z:Trends,Truth and Trust,identifies the macro t

4、hemes shaping young peoples experiences today.We explore their emotions,the challenges they face and crucially who they trust.Building on our original findings that Gen Z is far from homogenous,we now look at identity,interests,and worldviews to shed light on these differences.In this report,we exam

5、ine how young people navigate content online,and how they think and feel about the world offering insights that help us and the wider industry to better connect with,represent,and build trust among this complex generation.Our goal is to help Gen Z develop the tools and confidence to sort fact from f

6、iction and to believe that truth still matters,for them and for society.3We feature six key Gen Z mindsets distinct worldviews that capture this cohorts diversity,societal expectations,and shifting cultural norms.Each underscores the importance of nuanced,tailored approaches to storytelling and enga