1、Rule of 40 Lessons from the Top Performers in SoftwareMay 2025 By Greg Emerson,Akash Bhatia,Marina Nekrasova,Derek Kennedy,Nipun Misra,Linus Bergstrom,Ted Wiles,Georgia Gould,and David LinBoston Consulting Group partners with leaders in business and society to tackle their most important challenges

2、and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963.Today,we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholdersempowering organizations to grow,build sustainable competitive advantage,and dri

3、ve positive societal impact.Our diverse,global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.BCG delivers solutions through leading-edge management consulting,technology and design,and corporate and digital ventures.We wo

4、rk in a uniquely collaborative model across the firm and throughout all levels of the client organization,fueled by the goal of helping our clients thrive and enabling them to make the world a better place.04 Executive Summary05 Introduction07 The Winning Formula11 Taking Action18 AppendixContents4

5、BOSTON CONSULTING GROUPThe Rule of 40 is a critical benchmark for SaaS companies looking to balance growth and profitability.Over the past year,BCG and a group of growth equity fundsinitiated by Susquehanna Growth Equity and including Brighton Park Capital,FTV Capital,JMI Equity,and TCVcollaborated

6、on a benchmarking program designed to provide guidance on how their growth-stage B2B SaaS portfolio companies can improve their go-to-market and cost performance.Companies that have high customer retention and low annual contract values had the easiest path to exceeding the Rule of 40,while struggli