1、LIFE SCIENCES:TRENDS FOR THEFUTURE#BreakthroughsForLife2Life Sciences:Trends for the Future|External Document 2024 Infosys LimitedKnowledge InstituteKnowledge Institute2Life Sciences:Trends for the Future|External Document 2024 Infosys Limited3 External Document 2024 Infosys Limited|Life Sciences:Tr

2、ends for the FutureKnowledge InstituteTable of contentsKnowledge Institute3Foreword 4Executive summary 6Trend 1:Generative AI promises innovation and enhancements to the life sciences value chain 10Trend 2:AI and behavioral science transform digital therapeutics 18Trend 3:From traveling salespeople

3、to digital feedback loops:The future of life sciences sales and marketing 26Trend 4:The increase in virtual trials tips the balance toward remote interactions,improves patient data,and lowers the cost of clinical trials 34Trend 5:The rise of intelligent pharma manufacturing 42Trend 6:The new pharma

4、supply chain:Collaboration anddata 50Trend 7:Knowledge sharing and data integration build stronger healthcare ecosystems 58 External Document 2024 Infosys Limited|Life Sciences:Trends for the Future4Life Sciences:Trends for the Future|External Document 2024 Infosys LimitedKnowledge InstituteThe life

5、 sciences industry is on the brink of a new era of innovation.From AI-powered clinical trials to digital patient companions,every industry process and touchpoint is being reimagined or upended.Theres never been a more exciting time in life sciences.Whether youre in the pharmaceutical,biotech,medical

6、 devices,or animal health sector,theres abundant opportunity to catalyze change in every part of the value chain.Data-driven platforms can uncover gene therapies,mobile apps can aid remote patient management,and cloud platforms can drive valuable supply-chain synergies.The biggest needle-mover thoug