Wine Investment：2024年波尔多期酒报告（英文版）（31页）.pdf

1、BORDEAUX EN PRIMEUR REPORT2024 VINTAGECONTENTSINTRODUCTION 3TRIUMPH&TRIBULATION 6PRICE WATCH 8EN PRIMEUR STRATEGY 10CATEGORY ANALYSIS 11WINE ANALYSIS 12DIVERSITY 15CASE STUDIES 18GROWTH WINES 22APPENDIX 26CULT WINES|WINEINVESTMENT.COM3The 2024 campaign holds unique significance,not just for Bordeaux

2、 but for the fine wine market.While challenges across global markets have created a cautious environment,they have also laid the foundations for exceptional buying opportunities and increased the need for different trading strategies.At Cult Wines,we are committed to helping our clients navigate thi

3、s landscape with personalised insights,access,and a data-driven approach,which is needed to establish true value from a vintage like 2024.I invite you to explore our full EP 2024 report.BORDEAUX EP-2024 VINTAGE:INTRODUCTIONAs Cult Wine Investment embarks on its 16th Bordeaux En Primeur campaign,it i

4、s clear that 2024 is no ordinary year.We stand at a decisive moment,not just for Bordeaux but for the fine wine market more broadly.Against a backdrop of recalibration,real opportunity is emerging-provided Bordeaux rises to meet the moment with pricing realism and strategic focus.After two years of

5、price corrections,supply chain pressures,and shifting global demand,early signs of recovery are now materialising.Value is reasserting itself,and buyers are returning-but with greater selectivity and a sharp focus on pricing.Success for the 2024 campaign will therefore depend on one essential factor

6、:price.Sharp reductions across the board are not just expected;they are required.In many cases,we anticipate that release prices will need to undercut current secondary market levels to re-engage buyers.Encouragingly,this adjustment could reposition Bordeauxs leading estates-including classified gro