1、BEYOND COMFORT ZONES:2025TALENT TRENDS REPORTInspiring MeaningfulConnections and Growth in 2025In 2024,the U.S.job market showed steadyor reduced turnover,with the U.S.Bureau ofLabor Statistics reporting an average 3.3%turnover rate in the last quarter.Thispresents a particular challenge for small a
2、ndmedium businesses(SMBs),putting them indirect competition for talent with largerenterprises that often have more resourcesand numerous talent programs.With fewerprofessionals actively seeking newopportunities,SMBs face increased difficultyattracting candidates from their currentpositions.Although
3、employee retention rates showedstability in 2024,future prospects appearuncertain as businesses prepare for changesmade by the new U.SThese changes present both challenges andopportunities for SMB leaders.We can expectlarger organizations to respond to uncertaintywith hiring freezes and cost-cutting
4、 measures,but SMBs have the agility to take a differentapproach.In recent years,SMBs have repeatedly showntheir ability to adjust and adapt amid challenges from the rise of remote work to readilyadopting new technologies.This adaptability hasmade them more resilient and better preparedto remain stab
5、le in an uncertain environment.Now,instead of pursuing stability at all costs,SMB leaders must leverage this agility to focuson enhancing employee connection viadevelopment and growth.IntroductionTalent Trends Report 2025PAGE02Our annual Talent Trends survey reflectssurface-level stability with empl
6、oyee turnover incheck.Yet beneath this calm surface,our datareveals multiple paradoxes that mainly affectSMBs:Declining employee engagement despitelow turnover rates-suggesting employeesare staying but not thriving.Lower AI adoption despite theexcitement and its proven advantages-missing out on oppo