1、/0?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?/1?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?数?光?出?免?电?电?引言/2?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?41%?免?36%?免?免?98%?免?出?竞?竞?/3?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?免?出?免?98%?94%?/?6%?0%?98%?93%?92%?95%?18-44?93%?18-44?94%18-44?95%?93%?18?/4?2025 PUBMATIC,I

2、NC.ALL RIGHTS RESERVED.?影?出?出?出?光?CTV?免?光?/?YOUTUBE?84%82%83%?22%24%20%?50%43%48%?51%27%50%/5?2025 PUBMATIC,INC.ALL RIGHTS RESERVED./5?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?免?49%?免?40%?24%?影?38%?51%?11%?/6?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?免?-?41%36%31%24%22%21%20%19%18%17%17%17%17%14%?电?出?/?出

3、?/?/7?2025 PUBMATIC,INC.ALL RIGHTS RESERVED./7?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?免?激?竞?45%36%8%5%1%4%?存?存?89%?存?/8?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.312?73%?27%?存?绪?83%?21%?43%?2?竞?/9?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?36%?电?21%?19%?出?免?48%41%32%41%48%39%27%23%21%23%55%56%49%59%71%72%73

4、%81%83%85%?出?/10?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?43%?免?光?免?17%17%19%27%32%91%10%12%8%23%30%90%17%17%20%28%31%91%23%22%27%28%36%91%?免?免?/11?2025 PUBMATIC,INC.ALL RIGHTS RESERVED./11?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?92%?RTB?免?光?突?兴?CTV?60%?39%43%63%51%21%17%33%3%8%?/?/?/12?2025 PUBMATIC,I

5、NC.ALL RIGHTS RESERVED.Base:Total sample(500)?53%54%60%43%33%34%44%44%49%39%19%44%36%28%31%21%16%17%21%18%25%21%7%28%?/?/?14%40%40%53%29%8%?(?5?9?)?(?9?5?)?(?5?8?)?(?8?11?)?(?11?2?)?(?2?5?)14%?(Call of Duty:Mobile)(Call of Duty:Mobile)41%25%26%29%25%28%?/?/?VR?27%17%?MobileMobile LegendsLegends?(Can

6、dy Crush)(Candy Crush)94%?68%64%50%46%45%40%40%38%38%?/?竞?,?91%19%17%17%27%32%31%?免?/?免?40%?55%47%29%28%25%22%?/?免?60%?设备使用时间：大于等于两小时?/13?2025 PUBMATIC,INC.ALL RIGHTS RESERVED./13?2025 PUBMATIC,INC.ALL RIGHTS RESERVED.?:?18?/?On Device Rese