BrewShop：2024年新西兰家庭酿酒行业状况报告（英文版）（14页）.pdf

1、STATE OF THENATION2024 ReportIn 2024,we continue to build on the insights gathered from our previous State of the Home Brew Nation surveys.The inaugural survey in 2022 gave us a foundational understanding of the average home brewer in New Zealand,while the 2023 survey delved deeper with more specifi

2、c questions,capturing a broader range of skill levels and backgrounds.This year,we aimed to expand even further,providing a broader picture of home brewing in New Zealand.Despite ongoing economic challenges and reduced consumer spending,its encouraging to see that the passion for brewing remains str

3、ong.The biggest take-aways from related questions were that brewing and drinking hasnt changed a lot,although spending on commercial beer has dropped.Matched up with our sales data,the trend from 2023 of solid spending on ingredients to keep the beer flowing and less on equipment has continued.We in

4、cluded a few more product-and Brewshop-specific questions this year.While the results were largely as expected,they will help steer our product offering to better serve our valued customers.We sincerely thank everyone who participated in this survey.Sharing these results will hopefully be of benefit

5、 to others in the industry,in the hope that well be able to collectively grow the brewing community.Cheers,Peter MoorfieldManaging Director,Brewshop Limited694Completed surveys86%Completion Rate6:47 minAverage completion timePERSONAL BREWINGDuring the past 12 months,has the volume of beer you have b

6、rewed at home changed?What is your primary reason for home brewing?What challenges do you face while brewing?ECONOMIC IMPACTHow has the economic downturn affected your brewing?In the past 12 months,has your beer drinking changed?(commercial and home brewed beer)EQUIPMENTDo you us