1、Tyres 25 2025 The annual report on the most valuable and strongest tyre brands Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accounta

2、ncy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially app

3、roved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Fin

4、ance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand v

5、aluation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Brand Finance Tyres 25 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand Finance Sector Overview 6Valuation Analysis 8Most Valuable Tyre Brands 2025 9M

6、ost Valuable Brand:Michelin 12Fastest Growing Brand Value:Nokian Tyres 13Brand Strength Analysis 15Sustainability Analysis 17Brand Value Ranking(USDm)19Methodology 20Our Services 26Michelin keeps a firm grip as the worlds most valuable and strongest tyre brand +Michelin remains the worlds most valua