1、CONTENTSFOREWORD.3EXECUTIVE SUMMARY.4BUILDING TRUST IN THE MOBILE ECOSYSTEM.9BEHAVIOURS AND ATTITUDES IN THE PERSONAL DATA ECONOMY.18CONSUMER APPETITE FOR DATA-DRIVEN PRODUCTS AND SERVICES.26APPENDIX.35ABOUT THE STUDY.46#GCTS17BACK TO CONTENTSCONSUMERS WANT TO BE CONNECTED, PROTECTED AND RESPECTED.I

2、ts no secret. We are in the midst of a digital revolution. And consumers want to be connected to everything, by everything, and from anywhere. They expect to connect to services with the same omnichannel experience whether from a computer or a mobile device. Security, privacy, identity and digital t

3、ransformation professionals must ask the question: “Has anything changed since last year?” It has. From where I sit, organizations need to become more privacy aware just to survive. Regulatory stakes are increasing rapidly as consumers become more savvy about how their personal information may be us

4、ed. Regulations like the EU General Data Protection Regulation and the financial worlds PSD2 are bearing down on organizations even as the business stakes also rise.New regulations and privacy awareness are a golden opportunity to build trust and respect with the consumer. Addressing privacy using a

5、 business framework approach, including a methodology that “leans in” to consent with confidence, will ensure more robust trust relationships with consumers. Customers will take action based on trust and they are more likely to purchase from consumer product companies that they believe protect and r

6、espect their personal information. The results of MEFs 2017 Consumer Trust Study support the notion that there is a mutually beneficial value exchange when it comes to a trusted digital relationship. In exchange for a richer user experience, customers will share more data if they can trust what will