1、 2025 Nielsen Consumer LLC.All Rights Reserved.GERMANY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,March 2025 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in March:From last March we have seen a decrease in On premise visitation for both

2、eating(-1pp)and drinking(-3pp).Consumers are going out less on a weekly basis whilst the monthly frequency is increasing.Categories Drunk:Spirits(-6pp),Beer(-5pp)and Wine(-5pp)have seen the largest decrease in consumption from last year,while Energy Drinks(+3pp)and Soft Drinks(+1pp)have seen a sligh

3、t increase Prognosis for April:Less consumers are planning to go out to the On Premise for food and drinks during the next month,while consumers who are going out are planning to increase their visitation during April.Hot Topic:On Premise Sentiment:Consumers value the atmosphere and ability to celeb

4、rate special moments that the On Premise provides,with promotions alongside healthy and varied food options encouraging visitationHot Topic:Occasions:Casual Meals and Special Occasions top the list for consumer prioritisation over the next year.These occasions are largely planned in advance,with spo

5、ntaneity being for after work and high tempo drinks.Miriam StirnimannSUMMARYThe significance of the On Premise environment is undeniable,providing a venue for socialising,celebrating special occasions,and enjoying experiences that are impossible to replicate at home.Nevertheless,concerns about healt

6、h and moderation often weigh on consumers minds during such moments.How can businesses innovate to meet the needs of health-conscious consumers while maintaining the unique appeal of On Premise experiences?Customer Success&Insight Manager Miriam.S“Stephen WannFor drinks most recently ordered,Cocktai