1、!#$%& ()*!#$%& ()*!#$%&!#$%&AVC()*+,-./0123 ()*+,-./0123 衤媵嫁衤媵嫁椽氛椽氛!#$%!#$%,-./012,-./012 3456789:/0;3456789:/0;www.avc-456789:;?456789:;? ABCDEFGHIABCDEFGHI!#$%&()*AVC+,-./0!1212021年1-10月中国家电市场分品类规模及同比情况3453678942597346257:435;7394:;789489=98=816=8188=;9=?ABCDEFGHIJKLMDNOP*QR+ST597346=;=:;=2189=U5=
2、6?ABCDEFGHIJKLMDNOV*WX+ST!#$%&%()*%&+,- ./-01-23()456&%4-74()89:%&;-?/-0AB()CD%&EFG-HIB-JKB-%LM-%5N-%OP-%QRS-TUB-VGB-WXN-%FYSZ()%6&%6-_-a=-2b-b5-bc-c5(www.avc-JKCLMNOPQRSTU;VWRXY0ZJKCLMNOPQRSTU;VWRXY0Z!#$%&()*YZ+!1:1392736972867295732573367387!#$%!%()#$%*$%*)%*+#(%*!#)%398U3986398398539393938_
3、3933_!#$%!&()*+,-./01V*WX+ST)&,!$,(-.)!,(-(!),(-.(),&,$&,(#$%(%($#%/#.%*(.#/%*#)%*#!%398U3986398398539393938_3933_!#$%!&()*+,-./01P*QR+STab%CIcdefgC*ehgCij.klimngCioCpq+rsfgC*gCDigtpitCpiuvgCq+www.avc-_a_abcJKCdefghRLMij)bcJKCdefghRLMij)!#$%&()*YZ+,-./0!1;15;8wxyz|xmx!#$%&()&*+,-./0www.avc-_ka_kal
4、mnKMoplmnKMop qmnKNO67qmnKNO67!#$%&()*YZ+!1U1!#!#$#$#1,23!#4567$#89$#:,%#;$!#$%&()*+,-.*+/-?,ABC,%&()*+,)*+,tC, 79%t, 50%, 30%!#$%&, 36%, 15%, 14%“”!$%&www.avc-_ra_ra;sEtuv;?ABCD=?ABCDEFGHIJGEFGHIJGp -./-0123456p 7897:1;?p ABCDE123FGHp IJK823LM1NOPQRS$Tp UVWQX923LMY23RZwww.avc-_a_a?|LM?|LM r4r4#$%
5、&()*YZ+11DEDEFGHIJK LMNOPQORSTSQU+,V,WXY Z , W _JKabcdefgh_ijiklmknopEpEqGnoor stu,r stv,w stxyz0|st89 |b1,Ist_“”_4|I 1*,23ll+,-:j-_l)r” )r” v-v-_HPHP非下沉市场:人口占比28%下沉市场:人口占比72%备注:下沉市场(三线以下城市、县镇以及农村)www.avc-_a_a44 yzyz#$%&()*YZ+151Jab#cdef5gh#ijklVmnkopqr#sV5tuvw4xyz|#4=!4=!EEsVsVijijee#衤媵嫁衤媵嫁椽氛椽氛!#$%
6、!#$%KLMNO$P4QRKLMNO$P4QR STMNO$UVWSTMNO$UVWwww.avc-aa“”RZ“”RZ!#$%&()*YZ+,-.!188119.9%22.5%22.4%27.4%38.0%42.7%80.1%77.5%77.6%72.6%62.0%57.3%201620172018201920202021F()23*+456737.9%39.8%41.2%48.0%63.8%66.8%62.1%60.2%58.8%52.0%36.2%33.2%201620172018201920202021F()23*+4867www.avc-kaka?LM JKCf6?LM JKCf6