ASCI &ampamp Parallel：2025人工智能重塑未来广告行业研究报告：聚焦印度市场（英文版）（124页）.pdf

1、How AI is shaping the future of advertisingAdA report byNextThe AI Editionreport supported bydisclaimerThe ASCI Academy has published the AdNext report in alliance with Parallel.The contents of the report provide information pertaining to the subject and do not purport to represent the views of ASCI

2、 and are the result of analysis done in the context of the subject for non-commercial and informational purposes only.ASCI does not endorse any company,brand,or product,nor is this report intended to target any specific company,brand,or product.No representation or warranty is provided for it being

3、free of errors,inaccuracies,completeness,or omissions.All material contained therein is the property of ASCI unless otherwise stated.Neither ASCI nor any of the contributors to this report shall have any liability for any interpretation or information contained herein,including any errors or incompl

4、eteness.table of contentsDecoding Perspectives:Key Findings from Expert Views on AI IntegrationIntroduction.01Executive Summary.04?Perception of AI.08a.Optimism around AI Integration.10 b.Augmenting Creativity.14c.Taking Measured Steps.17?Industry Adoption and Readiness.20a.Adoption Patterns.22b.Arc

5、hitecture for AI Integration.25c.Democratising AI Integration.28?Consumer-centricity.30a.Digital Frontrunners.32b.Trust through Transparency.35c.Educating the Consumer.37?A Responsible AI Framework.40a.The Need for Agility&Responsibility.43b.Leveraging Industry Code and Industry Practice.46Takeaways

6、.49table of contentsThought Leaders Speak:Redefining Advertising with AIPerception of AI?A Global Perspective on AI and Advertising,Developing a Roadmap for Sustainable AI.53Guy Parker(President-International Council for Advertising Self-regulation(ICAS)&Chief Executive-The Advertising Standards Aut