1、global brand intelligence since 1996march|2025The New era of BraNd Power iN BaNkiNgBuilding Trust,Securing GrowthMarch 2025|Brand Finance Journal|3ContentsBrand Finance Journal 2025 Banking 500FOREWORD5by David Haigh,Editor-In-Chief,Chairman,Brand FinanceINTRODUCTION7by Annie Brown,Valuation Directo

2、r,Brand Finance MAIN FEATURE:8Top 500 Banking Brands by Joy Macknight,Editorial Contributor,Brand Finance JournalTOP BANK CEOS14 Brand Finance 2025 Brand Guardianship Index by David Haigh,Editor-In-Chief,Chairman,Brand FinanceGLOBAL TRENDS AND REGIONAL INSIGHTS16AFRICA:Banks Punch Above their Weight

3、 with Strong Brand Growth18 by Jenny Moore,Strategy&Insight Consultant,Brand FinanceBRAND SPOTLIGHT:Capitec22 by Francois Viviers,Group Executive Marketing&Communications,CapitecBRAND SPOTLIGHT:Nedbank24 by Tebogo Motsepe,Executive Head,Marketing Strategy,GMCA NedbankASIA&PACIFIC:Banking Giants Thri

4、ve Amid Rapid Growth and Innovation26 by Alex Haigh,Managing Director,Brand Finance Asia PacificBRAND SPOTLIGHT:DBS30 by Karen Ngui,Managing Director&Head,DBS Foundation and DBS Group Strategic Marketing&CommunicationsBRAND SPOTLIGHT:KB Financial32 by Jong Hee Yang,Chairman&CEO,KB Financial Group In

5、c.BRAND SPOTLIGHT:Maybank34 by Dato Khairussaleh Ramli,President&Group CEO,MaybankEUROPE:Cautious Optimism for a New Era of Brand Growth and Influence36 by Annie Brown,Valuation Director,Brand FinanceBRAND SPOTLIGHT:Banca Transilvania40 by mer Tetik,CEO,Banca TransilvaniaBRAND SPOTLIGHT:BNP Paribas4

6、2 by Elise Hermant,Head of Group Communications,BNP ParibasMIDDLE EAST:A Banking Sector Defined by Opportunity and Stability44 by Savio DSouza,Valuation Director,Brand FinanceBRAND SPOTLIGHT:Mashreq48 by Ahmed Abdelaal,Group Chief Executive Officer,MashreqNORTH AMERICA:A Financial Powerhouse Facing