1、2 0 2 5/Research RNavigating the“Trump Effect”on international travel to the US301Intro to Methodology02Initial reactions to the 2024 US election03Current global trends04Zooming in on key travel markets05The evolving US international visitorContentsUS international traveler analysis 2025Q:Following

2、the US elections in November 2024,are you more or less likely to consider visiting the United States on your next international trip?Dec 2024:16 markets Feb 2025:CA,GB,MX4Introduction to MethodologyLeveraging YouGovs proprietary consumer research panel of 28+million people worldwide.Omnibus SurveysS

3、yndicated dataset updated daily with public perception of 200+travel destinations and 30 key tourism markets daily,across 16 vital brand health metricsIn this presentation:-Global averages-Focus on CA,UK,MXDestinationIndexSyndicated dataset updated regularly with over 25,000 surveys per market per y

4、ear,featuring data on travelers from 30 different key tourism markets.Global Travel ProfilesUS international traveler analysis 2025What were people saying when he got elected?5US international traveler analysis 2025YouGov Surveys:December 16,2024 YouGov Surveys:December 16,2024 January 2,2025.Data r

5、eJanuary 2,2025.Data re-weighted after removing Dont know responses.(Each country:n 8weighted after removing Dont know responses.(Each country:n 875)75)All=unweighted average of 16 markets.6US international traveler analysis 2025NET-13%38%31%17%5%0%-10%-11%-18%-23%-24%-25%-26%-28%-29%-37%-40%5%2%8%3

6、%7%9%4%5%5%14%10%12%11%6%27%27%10%6%4%10%7%7%10%8%8%10%13%16%17%13%29%26%28%12%39%50%36%51%46%36%52%51%52%35%38%41%55%47%25%29%43%11%14%16%9%12%11%9%8%7%11%10%13%9%8%9%7%10%39%30%30%30%29%33%27%29%26%28%26%17%11%10%14%9%25%SwedenDenmarkSingaporeGermanyGBCanadaSpainFranceItalyAustraliaMexicoIndonesia