Harris Poll：2024美国宠物消费与市场机会拆解报告：养宠行为、消费偏好及市场趋势（英文版）（36页）.pdf

1、1Harris Insights&Analytics LLC,A Stagwell Company 2018The State of PetsUnpacking Americas Pet PreferencesOctober 2024 The Harris Poll Thought Leadership Practice2Harris Insights&Analytics LLC,A Stagwell Company 2018MethodologyTHE STATE OF PETS:UNPACKING AMERICAS PET PREFERENCESThis report is based o

2、n a custom survey that was conducted online within the United States by The Harris Poll between May 24 to 26,among 2,125 adults aged 18 and over.This research comprises of 321 Gen Z(ages 18-27),662 Millennials(ages 28-43),537 Gen X(ages 44-59),and 605 Boomers(ages 60 and older).This research is also

3、 broken down by pet owners,comprising of 1,594 pet owners,1,218 dog owners and 934 cat owners,139 rabbit owners,194 bird owners,307 fish owners,and 531 who are not pet owners.Additionally,this research comprises of 738“All-in Pawrents,”who are pet owners that responded“Strongly Agree”when asked to r

4、espond to the statement“My pet(s)is/are like my own child.”3Harris Insights&Analytics LLC,A Stagwell Company 2018Executive Summary:Part IModern Modern PawternityPawternity:The Life of a Pet Parent in 2024:The Life of a Pet Parent in 2024To pet parents,there is no difference in their eyes:82%of pet o

5、wners say,“My pet(s)is/are like my own child.”Pet owners hope to feel validation and understanding from others,with almost three in four(72%)saying,“I talk to other people about my pet(s)as if it were my own child.”Pet parenthood is acknowledged as legitimate parenting:Over half of Americans(52%)say

6、 pet owners should get just as much recognition as parents of children and foster parents.Gen Z takes the lead in heavy spending on pets,with over$6k in annual expenses,with three in 10 reporting pet-related debt.The Younger the Parent,the More Spoiled the PetThe Younger the Parent,the More Spoiled