1、March 2024Indian healthcare ecosystem Understanding theimpact of GenAI on thePwC|Understanding the impact of GenAI on the Indian healthcare ecosystemMarch 2024|Messages from PwC2Generative artificial intelligence(GenAI)could revolutionise healthcare in unprecedented ways as stakeholders develop more

2、 efficient and scalable digital health systems a survival strategy for business.AI is driving the transformation of the healthcare industry into a phygital human-centred ecosystem at a rapid pace,with a focus on patients,clinicians and administrative personnel.In recent years,it has found applicatio

3、n in areas such as imaging,radiology and precision medicine as well as the mapping of much-needed evidence-based clinical pathways.For healthcare to be future ready while rethinking value-based offerings and reinventing business models,there needs to be a paradigm shift in clinical recommendation an

4、d digitisation of contact centres and patient interaction.GenAI has proved to be an enabler for the same.From generating a discharge summary in the patients native language to providing clinical notes in real time,GenAIs potential will drive better patient experience,enhanced productivity and optimi

5、sed administration effort.As industries gear up for change with the rapid adoption of GenAI in their day-to-day operations,the Indian healthcare sector is at the forefront of this trend with the development of new service models for inclusive growth and a focus on essential governance needed to hand

6、le nuances such as safety,security and regulations.In this paper,we have charted the opportunities GenAI presents and the challenges that need to be overcome to make the implementation of this technology more holistic and comprehensive.Arnab BasuAdvisory LeaderPwC IndiaPwC|Understanding the impact o