品牌金融（Brand Finance）：2025年全球保险品牌价值100强年度报告（英文版）（32页）.pdf

1、Insurance 100 2025 The annual report on the most valuable and strongest Insurance brands Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartere

2、d accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is offi

3、cially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brand

4、sBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leadi

5、ng brand valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Brand Finance Insurance 100 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand FinanceSector Overview 6Valuation Analysis 8Most Valuable Brand

6、:Ping An Insurance 10Fastest Growing Brand Value:11 Nissay/Nippon Life InsuranceBrand to Watch:Allianz 12Brand Strength Analysis 13Sustainability Analysis 16Brand Spotlight 18Aviva 20Phoebe Barter,Group Brand DirectorBrand Value Ranking(USDm)22Methodology 24Our Services 30The global insurance indust