1、 Automotive IQ All Rights Reserved|1INDUSTRY REPORT 2024GENERATIVE AI FOR AUTOMOTIVEFrom Optimizing R&D to Vehicle Design and Improving Cybersecurity Resilience Generative AI Becomes a Transformative Force in The Automotive Industry Automotive IQ All Rights Reserved|2TABLE OF CONTENTSI OPENING LETTE

2、R FROM AUTOMOTIVE IQ 3I SURVEY&REPORT METHODOLOGY 4I EXECUTIVE SUMMARY 5I CHAPTER 1:STATE OF GENERATIVE AI FOR THE AUTOMOTIVE INDUSTRY 6 Survey Results&Findings 7 Spotlight Interview:In Conversation with Augustin Friedel,Senior Manager Mobility Transformation,MHP A Porsche Company 10I CHAPTER 2:EXPL

3、ORE NEW FRONTIERS WITH GENERATIVE AI TECHNOLOGY 15 Transform Automotive R&D 16 Optimize&Speed Up Vehicle Design 17 Revolutionize In-Vehicle Customer Experience 18 Advance Autonomous Driving&Simulation 19 Spotlight Interview:In Conversation with Jrg Reichardt,Senior Machine Learning Expert,Continenta

4、l 20 Spotlight Interview:In Conversation with Sebastian Wienhold,AI Ambassador for Division R-Passive Safety Systems,ZF Group 23I CHAPTER 3:INCREASE CYBERSECURITY RESILIENCE WITH GENERATIVE AI TECHNOLOGY 26 AI-Powered Solutions to Defend Against Cybersecurity Risks 27 Spotlight Interview:In Conversa

5、tion with Roy Fridman,CEO,C2A Security 29 Spotlight Interview:In Conversation with Andreas Graf,SVP Artificial Intelligence&Machine Learning,itemis 31I REFERENCES 33 Automotive IQ All Rights Reserved|3It is my pleasure to present Automotive IQs Generative AI for Automotive:Industry Report 2024.When

6、Jrg Reichardt,Senior Machine Learning Expert at Continental took the stage at the Generative AI for Automotive conference in Frankfurt,Germany to deliver the keynote address,he opened his speech stating,I have to apologize for the title of my presentation,Past,Present&Future,because it promises more