Profitero：2025消费者反馈的价值研究报告：通过战略性投资评分与评价体系实现ROI最大化（英文版）（22页）.pdf

1、R O I S E R I E SThe power of Ratings&ReviewsMaximizing ROI through strategic investment in ratings and reviewsUnlocking the value of consumer reviewsTable of Contents3Why do Ratings&Reviews matter?6The impact of increasing your Ratings&Reviews15Your Ratings&Reviews playbook19Additional resources20M

2、ethodology and data appendixWhy do Ratings&Reviews matter?Why do Ratings&Reviews matter?In todays crowded eCommerce landscape,authenticity is everything.Consumers crave genuine insights,and 85%find ratings&reviews more influential than polished brand photos or videos(Offerpop).Customer-uploaded phot

3、os and candid feedback build trust by showcasing real experiences(MDPI Journal).Thats why its not just about quantity its about recency and quality.Now,with cutting-edge tools like Amazons Rufus leveraging AI to summarize feedback,uncover key themes,and surface relevant reviews in seconds these powe

4、rful resources are transforming the way consumers shop online.Reviews are no longer just helpful theyre essential for making confident,informed choices.Ratings&Reviews are consumers way of verifying their decisionsToRecommendedFrom 69%of shoppers prefer to look up product reviews on their smartphone

5、s instead of speaking to a store associate 7 in 10 shoppers are more likely to buy a product because of its online content and reviews than in-store signage and displays Nearly half of shoppers research online before buying in a physical store,and researching reviews is the 2nd most common reason,ci

6、ted by 51%of shoppersTodays consumer shopping journey isnt linear it can start anywhere and finish anywhere,with digital touchpoints influencing all parts of the journey.Underestimating the impact of your digital content especially user generated content like ratings and reviews can hold back growth