1、 2025 Nielsen Consumer LLC.All Rights Reserved.ITALY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,January 2025 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.SUMMARYThe Italian On Premise sector continues to thrive as a lively hub where the love for sociali

2、zing outweighs economic pressures.Its essential for operators to tap into the right strategies to attract consumers looking for genuine experiences and meaningful moments of togetherness.Unlock the potential of the Italian On Premise market with strategic insights and targeted actions.By leveraging

3、the premiumization trend and aligning with consumer values,growth can be driven and brand loyalty enhanced.Collaborate to create impactful promotional campaigns and innovative experiences that resonate with Italian consumers.“Stephen WannClient Director-EMEASValeria BosisioClient Success&Insights Ma

4、nager-ItalyV”“Visitation Rate in January:On Premise visitation remained stable from December to January,with drink-led visits increasing year-over-year but a slight decline in weekly frequency.Weekends remain the busiest,with Saturday leading and Sunday close to Friday.As the festive season ended,la

5、te evening and night outings declined,with consumption shifting to earlier dayparts.Categories Drunk:Beer,aperitifs,and cocktails remain the top three categories by penetration,while energy drinks saw the highest month-on-month growth.Hot drinks are highly valued for quality and affordability,while

6、cocktails and aperitifs continue to drive innovation.Prognosis for February:Fewer consumers plan to visit the On Premise next month compared to last year.However,over 1 in 5 intends to go out more often,outweighing the 1 in 10 planning to reduce visits,resulting in a positive net outlook.Hot topic H