Pixability：2025 YouTube短视频的品牌营销指南（英文版）（20页）.pdf

1、A PIXABILITY REPORTHow Every Brand Should Use YouTube Shorts in 2025IntroductionYouTube Shorts:Organic Content for your Brands ChannelAdvertising on YouTube ShortsKey Takeaways01020304TABLE OF CONTENTSHow Every Brand Should Use YouTube Shorts in 2025 2025 Pixability,Inc.All rights reserved.2Google/T

2、alkShoppe,WhyVideo,n=2000 weekly video viewers 18-64(US),fielded from 12/22/22-1/9/23.IntroductionShort-form video is becoming a staple of consumer consumption.In fact,according to Talk Shoppe,viewers now report watching more short-form video than studio-produced TV and films.*While there are now mu

3、ltiple platforms brands can use to leverage short form video content,YouTube occupies a unique space because brands have the ability to create campaigns that mix long-form and short form content,and mobile and TV views to create an impact.In this report,well discuss how brands and agencies should be

4、 approaching short-form vertical content on YouTube.The top brands are already taking advantage of YouTube Shorts,and as other brands follow they should pay attention to some of the best practices weve laid out here.Short form vertical content for YouTube ShortsLonger-form horizontal content for You

5、Tube on TVHow Every Brand Should Use YouTube Shorts in 2025 2025 Pixability,Inc.All rights reserved.3YouTube Shorts:Organic Content for Your Brands ChannelHow Every Brand Should Use YouTube Shorts in 2025 2025 Pixability,Inc.All rights reserved.4What are YouTube Shorts?Launched as YouTubes answer to

6、 TikTok,YouTube shorts are vertical videos that can live on a channel like a normal video but can also be viewed in the Shorts tab on mobile.First made available to creators in India in September 2020,the YouTube Shorts was rolled out worldwide in July 2021.Originally capped at 60 seconds,Shorts are