YouGov：2024年印度普通保险市场格局研究报告：品牌排名与受众洞察（英文版）（15页）.pdf

1、Indiasgeneral insurancelandscape N D I ABrand rankings&audience insightsIntroductionIntroductionIndias insurance sector is rapidly evolving,with brands striving to meet the changing expectations of todays informed consumers.This report spotlights general insurance brands in India,highlighting those

2、leading in Consideration by future buyers.Drawing from YouGov BrandIndex,our daily brand tracker,we reveal which insurance brands are currently excelling in the Indian market among those looking to buy any type of general insurance policy in the next 12 months.2 2Explore brand trackingIn the second

3、half,we shift focus to an in-depth profile and rankings of consumers planning to switch general insurance providers.Using insights from YouGov Profiles,our audience-intelligence platform,we provide a rich,detailed view of these key consumer segments,offering brands the knowledge needed to engage eff

4、ectively in a competitive landscape.3 3GeneralGeneralInsurance rankings Insurance rankings of future buyersof future buyersWho arefuturebuyers?Data is from YouGov Profiles(November 2024)General Insurance rankings 20244Future buyers are urban Indians who are looking to buy any type of general insuran

5、ce policy in the next 12 months.RankRankBrandConsideration scoreConsideration score1SBI General Insurance29.6%2Tata AIG General Insurance21.3%3ICICI Lombard20.8%4Bajaj Allianz General Insurance20.4%5HDFC ERGO General Insurance19.0%6Star Health Insurance18.6%7Aditya Birla Health Insurance17.0%8Relian

6、ce General Insurance14.6%9Kotak General Insurance13.5%10Acko General Insurance11.7%General Insurance rankings 20245Which general insurance providers are future buyers considering?Explore more dataYouGov BrandIndex November 1,2023 October 31,2024,Future buyers are urban Indians who are looking to buy