1、US investment trends report 2025Exploring the top investment trends in the US based on YouGov Financial Services CategoryView./Research RealityU SUS investment trends report 2025201Introduction02Investment products overview03American attitudes toward investing04Product&channel growth trends05Investm

2、ent brand rankings06MethodologyContentsWith the continued emergence of tech-first investment platforms versus in-person meetings with financial advisors,more Americans have the opportunity and are more likely to make investments.While different generational life stages naturally correlate with varyi

3、ng levels of investment capital and appetite for risk,we are seeing this trend materialize around cryptocurrency.The younger generations are especially eager to invest in a more diversified manner.US investment trends report 2025 3Get in touchExplore our solutionsRun a surveyTodd DupeySenior Vice Pr

4、esident of Research,Financial Serviceshttps:/ investment trends report 2025 41.New moneyThe majority of prospective 2025 investors are Gen Z or Millennial(55%vs.42%gen pop),indicating the arrival of the next generation of investors.2.Crypto current Despite 83%of investors aware of cryptocurrency vie

5、wing it as a risky investment,an increasing number of Americans are investing in crypto.This is especially true among Gen Z investors,who are nearly 4x more likely to own cryptocurrency than have a retirement account(42%own crypto vs 11%have a retirement account).3.Green light70%of Gen Z investors a

6、nd 68%of Millennial investors express confidence in managing their investments,vs 60%of all US investors.4.Advisor-freeFewer than a third of Gen Z investors(32%)work with a financial advisor,compared to more than half of Baby Boomer and Silent Generation investors(51%).5.Taking stock of optionsYoung