1、yasna.ai1Conversational ResearchIts Mechanics and Its Significanceyasna.ai2Introduction 3Technological Basis to Sidestep the Compromise 4Conversational Surveys.Hard skills 5Beyond Hard Skills 11Engaging respondents 12Is text chatting good enough?15Data Quality 16Quantitative dimension 19Areas of App

2、lication 20yasna.ai3IntroductionImagine you are organising a trip for a tight-knit group of friends and your mission is to create an itinerary that delights everyone.What would you do to uncover each persons preferences and desires in this case?Most likely,you would initiate casual conversations,eit

3、her talking or chatting with them individually or facilitating a group discussion.In other words,you would embrace a qualitative approach.It is not very likely that you would deploy a comprehensive U&A study or a concept test when there are just 10 people to talk to.However,if your task involves coo

4、rdinating a team-building event for a company of 200 employees,your strategy might shift toward a more quantitative approach.The point here is while our innate preference leans towards engaging in dialogues with fellow humans,scaling this engagement obliges us to adopt more structured communication

5、methods,such as polls or surveys.This inherently implies a compromise on both ends those asking and those responding.The physical impracticality of conversing with hundreds of individuals within a reasonable timeframe and effort propels us towards utilising formal tools.It allows us to scale up,but

6、at the cost of a deeper understanding.This is what we often hear from our marketing and product teams.I appreciate the data,but Im looking for insights.yasna.ai4Technological Basis to Sidestep the CompromiseNot so long ago,ChatGPT showcased the significant advances made in the development of Large L