产品营销联盟(PMA):2024年全球产品营销人员薪酬调查报告(英文版)(81页).pdf

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产品营销联盟(PMA):2024年全球产品营销人员薪酬调查报告(英文版)(81页).pdf

1、Product Marketing Salary SurveyG L O B A L R E S U L T S 2 0 2 4Global results 2024 2Product Marketing Salary Survey345792226553037Global results 2024Key findingsWho took partGlobal salary averageSalary by locationJob title and salary Industry/job roleCompany factorsInclusivity and paySupport from t

2、he C-suite Company cultureWho do product marketers report to?Product marketing certificationsRole-related responsibilitiesSalary satisfactionCareer aspirations and stabilityConclusionThe salary calculatorContributorsContents636672757879588060Global results 2024 3Product Marketing Salary SurveyThe pr

3、oduct marketing industry continues to bring fresh opportunities and ongoing questions about fair compensation.As product marketers,were keen to understand how our peers worldwide are compensated,so we can better benchmark our own salaries.Are we being paid in line with the value we create?And what f

4、actors now play the most significant roles in determining earning potential?To shed light on these questions,we surveyed product marketing professionals from around the globe,uncovering the latest insights and trends in compensation for 2024/25.Before diving into the results,a few notes on the metho

5、dology:The data reflects survey responses and may not represent all product marketers.The figures are in US Dollars(USD)for consistency.We analyzed three key data points:Base salary(before taxes)Annual bonus and stock options Total compensation including salary,bonuses,and stock granted Our research

6、 primarily focuses on median base salaries.We believe this measurement(which controls for outliers)offers the most accurate representation of real earnings.Where appropriate,we also look at average total compensation,based on mean average salaries,bonuses,and stock allocations.For purchasing power p

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