法拉利：法拉利品牌营销策划手册英（20页）.pdf

1、NORTH AMERICA2021Ferrari Challenge Teams Guidelines21The logo on headed paper 10Logo on the web 11Other logos 12The cars livery 13The overalls customization 14The trucks customization 15Ferrari Challenge Logo 2 The logo on Team clothing 4Logos on Challenge car 5Logo on support vehicles 6The logo on

2、Team clothing 7Logo on Teams communication 92These guidelines(the“Guidelines”)set forth the terms and conditions under which teams(the“Team(s)”)taking part to the Ferrari Challenge Championship(Europe,USA or Asia series)(the“Championship”)are allowed to make use of the“Ferrari Challenge Logo”reprodu

3、ced in Table#1,property of Ferrari SpA(“Ferrari”)As a general rule,each use by a Team of the“Ferrari Challenge Logo”is subject to Ferraris prior written approval The approval can be requested by sending an e-mail to FerrariChallengeferraricomkeeping copied one of the following emails:for Ferrari Cha

4、llenge Europe:andreamladosicferraricom for Ferrari Challenge North America:louiscolmacheferraricom for Ferrari Challenge Asia Pacific:filippozanierferraricom for Ferrari Challenge United Kingdom:marcogasparetferraricomThe Gudelines include also rules regarding the use of the Teams logo and of the Te

5、ams sponsors logosSave as for the rights granted under these Guidelines,the Teams and/or their sponsor/partner are not allowed to use/produce:i images,drawing and other representations(both still and moving)of Ferrari(the“Ferrari Images“)ii any name,logo,trade/service mark,identifications,designatio

6、ns or other element owned by,pertaining to or directly or indirectly referred or referable to,Ferrari,including(but not limited to)predominantly red elements or components(collectively,the“Ferrari Elements“)iii items(including merchandising and/or other promotional products/materials)bearing and/or