iAdvise：生成式AI如何在2023年及以后改善电子商务客户体验（英文版）（17页）.pdf

1、Custom content for iAdvize by studioIDHow Generative AI Will Improve E-commerce CX in 2023 and BeyondGrowth has returned to pre-pandemic levelsexperts suggest online sales could rise 12%this year.1,2 The return to historical growth rates and increased competition are forcing e-commerce brands to inn

2、ovate.To gain market share and maintain growth,e-commerce retailers must adapt their strategies to meet consumer expectations by creating instant,personalized connections throughout the online customer journey.With the challenge of creating new revenue streams and decreasing costs still front and ce

3、nter,retailers may find it difficult to decide where to focus their efforts to yield results now,while simultaneously setting the stage for long-term profitability.The place to start is the e-commerce customer journey,and the conversations youre having with your customers at each step.What aspects o

4、f this journey offer the greatest upside?Many e-commerce retailers can find that low-hanging fruit in two areas:improving the quality of your customer conversations and decreasing cart abandonment.E-commerce retailers are at an inflection point.23Online shoppers opt for convenience,yet the data tell

5、s us that most people who shop this way dont complete the sale.By targeting customer conversation quality and cart abandonment,e-commerce retailers can help potential customers follow through on a purchase.The emerging trend of conversational commerce,with help from generative AI,can transform how c

6、ompanies interact with their customers and redefine how they shop online.Conversational commerce uses messaging apps,chatbots,and video chat to facilitate communication between businesses and customers and offers a convenient,efficient,and unique shopping experience.Generative AI can increase conver