YouGov：2024年美国电动汽车报告汽车保有量上升趋势（英文版）（24页）.pdf

1、Charging forwardU N I T E D S T A T E SExploring the rising trend of electric vehicle ownership and consideration in the US.Living consumer intelligence| forward:US electric vehicles report 20242The futures electric?Americans are more likely to consider an electric vehicle than ever before,with 28%o

2、f those likely to buy a vehicle in the next 12 months considering an electric engine.But who are todays electric vehicle owners,and whos considering buying one in the next 12 months?Leveraging YouGov Profiles and YouGov BrandIndex,this report explores the demographic details of current electric vehi

3、cle owners and those intending to buy in the next 12 months,the key factors that drive purchase consideration,and the advertising channels that grab their attention.We also reveal the top 10 vehicle brands ranked by consideration among electric vehicle intenders,as well as the vehicle brands with th

4、e greatest ranking improvements year-on-year.Get in touchExplore more data3MethodologyThe insights in this report are drawn from YouGov Profiles and YouGov BrandIndex.YouGov ProfilesYouGov Profiles is an ever-growing source of living consumer data,with 2 million+data variables from YouGovs 27+millio

5、n global panel members.YouGov Profiles is a 52-week dataset,with data collected continuously and updated weekly.Unless otherwise specified,insights in this analysis reflect a 52-week moving average,and as such should be interpreted directionally.The dataset used for the analysis are:2024-Profiles+US

6、A 2024-02-182021-Profiles+USA 2021-02-07Electric vehicle buyersElectric vehicle buyers are defined as respondents whose purchase intent is to buy a new vehicle with fuel type:electric in the next 12 months.NonNon-electric vehicle buyerselectric vehicle buyers are defined as respondents whose purchas