摩托罗拉：2017摩托罗拉风格指南（英文版）（64页）.pdf

1、02.06.2017Motorola toolkit 06/17Motorola toolkit202.06.2017Say hello to the Motorola toolkit.This Toolkit explains how to present our brand in a differentiated and stylish way.By using the Toolkit to do this,well achieve greater consistency and reinforce the strength of the Motorola brand.ContentsOv

2、erview 3Toolkit 6Motorola logo 7Emsignia 15Lenovo Logo 20Logo size&position 24Typography 34Color 39Imagery 46Pattern 55Illustration 60Legal 62Co-branding 63Motorola toolkitOverview3Why bringing Motorola backMotorola has over 85-year history and is a much loved brand among consumers around the world.

3、We believe this is something to embrace,not shy away from and are keen on building on this rich heritage as we continue to break the limitations of the smartphone industry.We pioneered theworlds first mobile cellphone,and then went on to dominate the cellphone world with the Razr.In an industry that

4、 was stagnant on incremental innovation for almost 10 years,with Moto Z and motomods we reimagined what a smartphone could do.Our reputation for game-changing innovations is not to be taken light of,and thats why Motorola is the brand to look at once again.We have revitalized our iconic batwing and“

5、hellomoto”,now its time to live a new era for our Motorola brand.02.06.2017Motorola toolkitOverview431.05.2017Motorola Brand strategyEvery successful brand has a model.Ours is called a brand plus.It explains in a few short sentences our motivation,what we do,what we promise,and our attitude.Our moti

6、vation To push beyond the expected and live a life less ordinary.Our attitude We are:lively not hectic,unexpected not silly,and bold not aloof.What we do Innovative products that deliver a better mobile lifestyle.What we promise We challenge convention to liberate you from the ordinary.Motorola tool