YouGov：2025年英国消费者护肤需求洞察报告：聚焦Z世代（英文版）（35页）.pdf

1、G R E A T B R I T A I NExploring what skincare consumers in Great Britain are prioritising as we head into 2025,with a spotlight on Gen Z.Face value:What matters to British skincare consumers in 2025?/Research RealityGB skincare consumer report 202521Foreword2Report takeaways3The glow down:Consumer

2、insights and discovery drivers4Profiling Gen Z skincare enthusiasts5Skincare and cosmetics brand rankings6MethodologyContentsGB skincare consumer report 20253Get in touchExplore our solutionsRun a surveyForewordAs skincare trends continually shift,knowing what consumers care about can provide valuab

3、le intelligence for brand strategists and marketers.In this report,we share the key benefits skincare consumers are looking for as they head into 2025,the sustainability initiatives they deem the most important,and the trends theyre considering trying in the next 12 months.Throughout,we take a spotl

4、ight look at how trends shift among the Gen Z demographic with a profile deep dive on Gen Z skincare enthusiasts.”Sarika Rana Head of Consumer Insights,YouGov UKhttps:/ skincare consumer report 20254Report takeawaysFuture facing trends:31%of British skincare consumers would consider trying vitamin C

5、 infused products in the next 12 months,followed by clean beauty(24%),and hyaluronic acid infused products(24%).Gen Z have a notably high interest in trying Korean skincare(27%).Tuning into discovery channels:Instagram is the leading digital platform for discovering new skincare products for all ski

6、ncare consumers(41%).TikTok performs significantly higher among Gen Z skincare consumers compared to other generations.Retail sway:While“Shopping with a known or trusted brand”is the top overall factor that helps consumers decide which retailer to shop with(46%),“Good deals and discounts”leads the w