星巴克Starbucks Corp. （SBUX） 2004年企业社会责任报告「NASDAQ」.pdf

1、Striking a BalanceCORPORATE SOCIAL RESPONSIBILITYFiscal 2004 Annual Report“Is Starbucks responsible?I dont know.”Jordan Hoyt,owner of Beartooth Coffee Roasters in Billings,MontanaCOVERJos Manuel Barrientos Alfaro(right)farms coffee on the fertile slopes of the Pos Volcano in Costa Ricas central vall

2、ey.Hes built a strong working relationship with Carlos Mario Rodriguez(left),the director of agronomy at the Starbucks Farmer Support Center in nearby San Jos.Carlos has helped guide Jos on his way to becoming a Starbucks preferred supplier through C.A.F.E.Practices.To read more on this,please see p

3、age 20.1 Dear Stakeholders,The question posed by Jordan Hoyt Is Starbucks responsible?is an important one.While my immediate response is yes,I believe this deserves a more thoughtful explanation.I hope this report will help you determine for yourself whether Starbucks is a responsible company.The th

4、eme of our Corporate Social Responsibility Fiscal 2004 Annual Report,“Striking a Balance,”underscores our approach to conducting business.During the early days of Starbucks,we were determined to create a company with a heart and conscience one that would continually deliver shareholder value while t

5、ouching peoples lives and enriching the human spirit.Our good intentions led us to establish Starbucks Mission Statement and Guiding Principles in 1990,the foundation we needed to help us balance our priorities and integrate social responsibility into everything we do.The idealism we felt so strongl

6、y has not faded with time.The phenomenal success Starbucks has achieved confi rms my belief that a company can do good and do well at the same time.For instance,Starbucks is taking the lead among major coffee companies through our approach to responsible coffee purchasing.We are continuing to introd