Salesforce：中小企业趋势报告（英文版）（29页）.pdf

1、Small andMedium BusinessTrends ReportFIFTH EDITIONInsights from over 2,500 small and medium business owners and leaders worldwideSALESFORCE RESEARCH2SMB TRENDS REPORT, 5TH EDITIONFor the fifth edition of the “Small and Medium Business Trends” report, we analyzed the responses of more than 2,500 SMB

2、owners and leaders around the world to determine: How support from local communities has affected SMBs What SMBs are doing to deepen trust with customers and employees How technology helps SMBs grow What has changed for SMBs over the past year and how that impacts their futureThe survey was conducte

3、d online by The Harris Poll on behalf of Salesforce between June 21 and July 12, 2021, among 2,534 SMB owners and leaders in North America, Latin America, South America, Europe, and Asia Pacific. Respondents are 18 years of age or older, employed full time, part time, or self-employed, and owners or

4、 senior executives at businesses with 2200 employees and annual revenue of less than $1 billion U.S. or the local equivalent.*All respondents are third-party panelists (not limited to Salesforce customers). * See “Survey Demographics” and “About This Report” for further details on this study.What Yo

5、ull Find in This Report2,534 SMB owners/leaders“ 754703771306 I hope these insights on how SMBs are supported by their communities, deepening trust, and transforming operations inspire you and your own business.”Eric Bensley VP, SMB & Essentials Product MarketingSalesforceSALESFORCE RESEARCH3SMB TRE

6、NDS REPORT, 5TH EDITIONContentsExecutive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0401 | Communities and Governments Step Up for SMBs . . . . . . . . . . . . . . . . . . . . . . .