Zeta Global Holdings Corp. (ZETA) 2021年年度报告「NYSE」.pdf

1、 2021 Annual Report Zeta Global Stockholders 2021 signaled that digital acceleration would not be limited to a single year and will continue to accelerate in the years to come.As the world experiences this era of global economic,social,and digital transformation,businesses are enduring the effects a

2、nd must adapt agile,individualized marketing strategies fueled by more actionable data to survive and succeed.Zeta was founded on the premise that marketers needed smarter software to capture the full potential of digital marketing.Software to unify disparate data sets more seamlessly and more quick

3、ly.Software to nd signals in the noise of the unprecedented data volumes.Software to determine who to reach,what to message,and how to reach them with greater speed,scale,and precision than ever before.And our vision,brought to life through the Zeta Marketing Platform(ZMP),could not be more relevant

4、 today.As enterprises digitally transform their businesses and contend with a slowing economy and the highest in ation since the 1980s,they will need more intention and focus to compete and win in this rapidly changing marketplace.The ZMP has become a critical component for marketers to acquire,grow

5、,and retain customer relationships at a lower cost today as well as future-proof their marketing strategies,as demonstrated by our record-breaking year.2021 was a year of incredible milestones for Zeta:becoming a publicly traded company on the NYSE,hosting our inaugural Zeta Live conference,and achi

6、eving revenue of$458 million,a 30%YoY increase(excluding the 2020 Presidential election cycle).1 We also drove strong operating leverage,expanding Adjusted EBITDA by 60%to$63 million,or 13.8%of revenue.2 Our rst year as a public company has been a testament to how our proprietary data,patented AI,an