Zeta Global Holdings Corp. (ZETA) 2022年年度报告「NYSE」.pdf

1、 2022 Annual Report Zeta Shareholders 2022 was a record-setting year for Zeta.The strength of the Zeta Marketing Platform(ZMP),our artificial intelligence(AI),and Data positioned us well to beat market expectations,despite the significant changes and uncertainty within the global ecosystem.As the ye

2、ar unfolded,four macrotrends proved to have a long-lasting impact on businesses:The focus of investment on digital transformation;The changes in the marketing cloud ecosystem and theopportunity to consolidate multiple point solutions;The primacy of efficiency and effectiveness in marketinginvestment

3、s across customer acquisition,growth,andretention;and The rise of artificial intelligence(AI)and data-driven insights.As enterprises transitioned from a strategy of“grow at all costs”to“do more with less,”our purpose-built ZMP with AI and Data as native to the application has proven to be effective

4、at simplifying complexity and improving predictability for those enterprises marketing solutions by unifying identity,intelligence,and activation to deliver better experiences for consumers and better results for brands.The foundation of our differentiated platform began more than 15 years ago at ou

5、r founding.My partner John Sculley and I have held steadfast to our vision to reduce marketing complexity by eliminating point solutions,making data actionable and realizing the promise of accountable marketing.Since then,we have invested and innovated to assemble one of the largest proprietary,opt-

6、in databases,and filed more than 100 patents on machine learning,AI and other cutting-edge technologies,and developed a next generation marketing cloud to help the worlds most sophisticated marketers acquire,grow,and retain customers all while continuing our focus on future-forward innovation.These