星巴克Starbucks Corp. (SBUX) 2011年年度报告「NASDAQ」.pdf

1、Reported highest annual revenue ever:$11.7 billion Introduced Starbucks Blonde Roast Global Month of Service:more than 156,000 hours of community service,60,000 people in 30 countries completing more than 1,400 community-service projects Entered super-premium juice segment through acquisition of Evo

2、lution Fresh Partnered with DonorsChoose.org to bring$1 million to support local schools and students$250 million Starbucks VIA systemwide sales Youth Action Grants engaged more than 50,000 young people in community activities Opened 500th store in mainland China Signed agreement to launch Starbucks

3、 K-Cup Packs Create Jobs for USA:inspired Starbucks customers,partners and concerned citizens to support community business lending Opened 899 new stores around the world Guatemala Education Initiative:collaborated with Save the Children to help farmers children and schools 20 million mobile payment

4、s Developed Crenshaw and Harlem community storesStarbucks will make a contribution to local nonprofi ts for each transaction in these stores Reached 2 million Gold Card members Launched personalized Frappuccino blended beverages globally Launched fi rst Starbucks Card in Braille Achieved record oper

5、ating margins and EPS Tazo CHAI Project:strengthened communities in tea-growing districts of Darjeeling,India,with a renewed three-year commitment of$750,000 Established Japan Earthquake Relief Fund as well as Starbucks Cup Fund in Japan Joined with American Red Cross for ongoing relief of U.S.commu

6、nities experiencing natural disasters Advanced recycling initiatives with a groundbreaking Cup Summit Served nearly 60 million customers per week Built new company-operated stores to the LEED green building standard Seattles Best Coffee introduced coffee-aisle game-changer with new“Level”system for