1、1 Campbell Place,Camden,NJ 08103-1 Campbell Place,Camden,NJ 08103-Campbell Soup Company2016 Annual ReportCampbell Soup Company2016 Annual ReportCampbell Soup Company2016 Annual ReportFellow Shareholders,Fiscal 2016 marked my fifth year at the helm of this iconic company.During that time,we have been
2、 on a journey of reflection,refinement and change.We have changed our portfolio,our organization structure and our leadership team.And I am proud to say,as a result,we have changed our performance.We have taken unmistakable actions to reposition Campbell to drive long-term sustainable sales and earn
3、ings growth.We declared our purpose,Real food that matters for lifes moments;acquired four businesses in faster-growing spaces:Bolthouse Farms,Plum,Kelsen and Garden Fresh Gourmet;entered more appealing markets such as Asia while exiting underperforming businesses in Europe;and improved our cost str
4、ucture and increased supply chain productivity.More recently,we completely reorganized the company to improve our agility and responsiveness,creating three divisions with clear portfolio roles and implementing successful cost savings initiatives expected to generate$300 million in annual savings by
5、the end of fiscal 2018.These initiatives are delivering results ahead of schedule.Savings have come from three key components:Headcount reductions,which are largely behind us;Zero-based budgeting and new policies to curb spending;andIntegrated Global Services,a shared services group building importa
6、ntcapabilities while lowering costs.Combined,these efforts are creating an ownership mindset at Campbell where employees treat every dollar as if it were their own.This is allowing us to invest back in the business while expanding margins.Denise M.Morrison President andChief Executive Officer1 Campb