阿迪达斯Adidas AG（ADDDF） 2008年年度报告「OTC」.pdf

1、Annual Report 2008adidasReebok RockportTaylorMade-adidas GolfOur Brand Portfolioadidas has a clear mission “to be the leading sports brand in the world”.To accomplish this mission,the brand comprises two divisions that reflect two distinct market segments:Sport Performance and Sport Style.Product an

2、d marketing initiatives at adidas primarily focus on five global priorities:football,running,training,basketball and Originals.Inspired by its roots in sports and womens fitness,Reebok is a global brand that is committed to developing innovative products which will allow Reebok to own Womens Fitness

3、,challenge Mens Sport and revive Classics.The Reebok segment also comprises the brands Reebok-CCM Hockey and Rockport.TaylorMade-adidas Golf is a leader in the industry and the number one metalwood supplier.It focuses on consumers who seek the most innovative,performance-enhancing golf equipment ava

4、ilable,including technologically superior clubs,balls,footwear and apparel.TaylorMade-adidas Golf markets products under the brand names TaylorMade,adidas Golf and Ashworth.adidas 20082007Change Net sales in millions7,8217,11310%Gross profi t in millions3,8023,37013%Gross margin48.6%47.4%1.2ppOperat

5、ing profi t in millions1,09892019%Operating margin14.0%12.9%1.1ppNumber of employees23,20218,67824.2%Reebok 20082007Change Net sales in millions2,1482,333(8%)Gross profi t in millions795902(12%)Gross margin37.0%38.7%(1.7pp)Operating profi t in millions(7)109(106%)Operating margin(0.3%)4.7%(5.0pp)Num

6、ber of employees8,1896,75121.3%TaylorMade-adidas Golf 20082007Change Net sales in millions8128041%Gross profi t in millions359360(0%)Gross margin44.3%44.7%(0.5pp)Operating profi t in millions786520%Operating margin9.6%8.1%1.5ppNumber of employees1,8521,39333.0%Rounding differences may arise in perce