Vitafoods Europe：2024推动消化健康市场发展的新兴趋势研究报告：技术与个性化（英文版）（29页）.pdf

1、Click here or press enter for the accessibility optimised versionDriving digestivehealthTechnology and personalisationlead purchasing prioritiesClick here or press enter for the accessibility optimised versionIntroductionAn unconventionalrevolution in howconsumers manage theirdigestive wellness is q

2、uietlygrowing in Europe.With guthealth a growing concernacross the region,thisreport will explore theemerging trendsadvancing the digestivehealth market andinvestigate wayscompanies can respond tothis shift in consumerpatterns.Click here or press enter for the accessibility optimised versionGut heal

3、th driversThe heightened focus on guthealth is driven by a growingconsumer interest in themicrobiome and the associatedapplications for self-managing gut-relatedissues.Traditional functional and clinicalmanagement approaches,like takingdietary supplements or acid-blocking,over-the-counter medicines,

4、are stillover-the-counter medicines,are stillcommon applications for managingconditions like irritable bowel syndrome(IBS)and functional bloating.However,yesterdays methodologies arebeing usurped by todays technologicaladvances and consumers increaseddesire for personalised products.In 2023,market r

5、esearch firm Grand View Researchestimated the European digestive healthproduct market including probiotics,product market including probiotics,prebiotics,and other digestive healthingredients at around 12.7 billion.The market research and consulting firmexpects the segment to grow at acompound annua

6、l growth rate(CAGR)of7.3%from 2024 to 2030.1The gut health category has seen strongprogress across western Europe in recentyears,growing by 14%in 2023,said Connoryears,growing by 14%in 2023,said ConnorSpicer,research consultant at dataanalytics firm Euromonitor International.One of the primary drive