Bloomreach：2023人工智能在时尚电商领域的应用指南：通过创新实现盈利最大化（英文版）（40页）.pdf

1、AI inE-Commerce FashionMaximizing Profitability Through InnovationLooking for the hottest marketing trends in e-commerce fashion?Look no further.Bloomreach personalizes the e-commerce experience.Its data engine unifies real-time customer and product data so businesses understand what customers reall

2、y want.By connecting that understanding to every channel,the e-commerce experience becomes limitless reflecting a changing customer as they shop.Amplified by the speed and scale of Loomi,Bloomreachs AI for e-commerce,this creates endless new paths to purchase,greater profitability,and fast business

3、growth.The company has multiple AI patents and serves 850+global brands including:Albertsons,Bosch,Puma,and Marks&Spencer.About BloomreachAI in E-Commerce FashionMaximizing Profitability Through Innovation 2023ContentsE-Commerce Fashion Profitability CAC vs.CPA:How to Lower Customer Acquisition Cost

4、s CLV Calculator How to Lessen the Impact of E-Commerce ReturnsArtificial Intelligence Artificial Intelligence in Online Fashion Retail Put Your Customer Data to Work With Our Use Case Library River Island Creates Differentiated Experiences With Bloomreach boohooMAN Sees Up to 25x ROI With Bloomreac

5、hGet Started With Profitability and AI Today1.a.a.b.b.c.c.d.2.3.E-Commerce Fashion ProfitabilityC HA PTER 1Why Does Customer Acquisition Cost Matter?If you run an e-commerce business,your customer acqui-sition cost is a crucial statistic.Calculating,understanding,and optimizing your CAC should be a

6、top priority.Calculating your CAC is similar to checking the pulse of your business.Measuring how much your business is spending to acquire customers can determine the vital next steps for your company,whether that means optimizing your customer lifetime value(LTV)or completely reassess-ing the cost