G2：2023年软件买家行为分析报告（英文版）（20页）.pdf

1、G2 SOFTWARE BUYER BEHAVIOR REPORT 202312023 G2 Software Buyer Behavior Report The Value-Driven BuyerEconomic challenges drive businesses to invest in technologyand expect fast resultsG2 SOFTWARE BUYER BEHAVIOR REPORT 20232With every year that passes,its easy to feel stunned by the disruption in ever

2、y corner of the corporate world and dwell on how easy the years prior seem.Its been over 3 years since the economic effects of the pandemic set in,weighing on business in every sector and geography.And this year,governments around the world have taken major steps to curb inflation while businesses d

3、eal with the ramifications of the economic upheaval.But software continues to eat the worldunphased.In fact,G2s latest research shows that despite the upheaval,most businesses are increasing their software spend.To help software vendors navigate this turbulence and find growth on the other side,G2 s

4、urveyed over 1,700 global software buyers to understand their plans,behaviors,and attitudes.Our research uncovered that vendors vying for a piece of that increased spend still face significant roadblocks.Notably,businesses facing pressures to show results are urging vendors to not just tell them how

5、 their offerings can drive value but show themwithin 6 months.Our research uncovered 5 insights defining todays(and tomorrows)software buyer and delivers recommendations for you to move the insights into action.Security remains an important theme,but 2023 will undoubtedly be remembered as the year A

6、I stormed onto the scene with the spotlight on large language models and generative AI.Simply put,organizations are looking at how AI can save costs and support business growthand theyre willing to pay for it,as indicated by larger deal sizes.The G2 team is thrilled to share our analysis to help you