1、 EXECUTIVE SUMMARY Analytics and Data Buyers Guide Software Provider and Product Assessment 2024 Information Services Group,Inc.2 ISG Buyers Guide:Analytics and Data Analytics and Data The processes and technology of the analytics and data software industry continue to play an instrumental role in e

2、nabling an enterprises business units and IT organization to optimize data in tactical and strategic ways.To accomplish this,organizations must provide technology that supports a variety of personas,enabling them to access data,generate and apply insights from analytics,communicate the results and s

3、upport collaboration as needed.ISG Research defines analytics and data technology as the use of mathematics to create measurements and metrics that enable the evaluation of any form of data to provide insights and guide decision-making.It includes the collection and preparation of data needed for an

4、alyses,often one of the most time-consuming aspects of analytics.It also includes the various forms of visualization and dissemination of information,such as dashboards,reports,emails or text messages.Analytics range from simple ratios and percentages to forecasting,optimization and simulation.Incre

5、asingly,analytics must also include artificial intelligence-based insights using predictive,descriptive and prescriptive models.In todays data-driven world,enterprises must use analytics to understand and plan the details of operations across every department and the lines of business and IT.Organiz

6、ations use analytics to track costs,create staffing plans,assess worker and supplier performance,identify variances and plan corrective actions.Analytics also helps inform workers and facilitates communication throughout the organization to coordinate actions toward a common mission and specific obj