Martech：2024营销技术情报：呼叫分析与对话智能平台营销指南（英文版）（48页）.pdf

1、MARTECH INTELLIGENCE REPORTINCLUDING IN-DEPTHCOVERAGECALLANALYTICS ANDCONVERSATIONINTELLIGENCEPLATFORMS:A MARKETERS GUIDE 2024 Third Door Media is a Trademark of Semrush Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Call Analytics and Conversation Intelligence Platforms:A Marketers GuideScope

2、and methodology.3Call analytics and conversation intelligence market overview.4Figure 1:Customers preferred engagement channels.4The importance of call data to first-party data strategies.5Call analytics platforms enable an expanding set of use cases.5The rise of AI and machine learning.5Consolidati

3、on marks mature vendor market.6Table 1:Selected call analytics platform vendors.7Call analytics and conversation intelligence platform capabilities.8Multi-touch attribution(MTA).8AI-based conversation intelligence.9Intelligent call qualification/scoring/routing.9Native social analytics integration.9

4、Chat and messaging integrations and analytics.9Table 2:Selected call analytics platform capabilities.10Data privacy compliance.10Third-party software integration.10Choosing a call analytics and conversation intelligence platform.11The benefits.11Call analytics platform pricing.12Recommended steps to

5、 making an informed purchase.12Step one:Do you need a call analytics and conversation intelligence platform?.12Step two:Identify and contact appropriate vendors.13Step three:Scheduling the demo.14Step four:Check references,negotiate a contract.16Conclusion.17Vendor profiles.18CallTrackingMetrics.18C

6、onvirza.21Infinity.23Invoca.26iovox.29Matelso.31Marchex.34Nimbata.37Phonexa.40Revenue.io.43Ringba.45Table of Contents 2024 Third Door Media is a Trademark of Semrush Inc.3 https:/martech.orgMARTECH INTELLIGENCE REPORT:Call Analytics and Conversation Intelligence Platforms:A Marketers GuideScope and