1、The Global Internet Phenomena Report October 2018 ENTER Welcome to the New Phenomena Report Id like to reintroduce you to the Sandvine Global Internet Phenomena Report! We have worked hard on this edition to bring you a comprehensive view of what is happening on the internet to help the industry as
2、a whole get a reality check on how the hype on specific applications translates to network impact. With the attention of both consumers and network operators focused on network quality, it is more important than ever for operators to understand how their bandwidth is being consumed. This edition of
3、the report will cover both global macro and regional micro views of the composition of traffic on the internet. Sandvines value proposition to our customers is the accuracy and granularity of our network intelligence, so we focus on identifying as many applications as we can, despite how the interne
4、t is becoming more encrypted. Why is this important? When networks get congested (and they always end up congested), the solution to the problem depends on the root cause. That sounds logical, but network operators are limited today by both regulatory issues and a lack of visibility, and are struggl
5、ing to retain the visibility that they need to make the right network investments that deliver a high quality experience to their subscribers. Different applications require different network resources to achieve good quality, and without accurate visibility into network traffic composition, network
6、 operators cannot deliver for consumers. The Global Internet Phenomena Report ranks applications based on their “traffic share.” The fascinating data that fuels the report illustrates the disconnect between “market share” for companies defined by subscriber counts and how often subscribers use a ser