FacebookIQ_年度热门话题和趋势报告(英文)2017_33页（35页）.pdf

1、The Annual Topics 18+; US only. For more information on methodology, go to The Annual Topics and Trends Report from Facebook IQ. Chart Source: Conversation over time: Facebook data, from January 2016October 2017, 18+, US only. Growth rates compare average weekly volume of last month to average weekl

2、y volume of first month (October 2017 over January 2016). Particularly large growth rates can be driven by spikes in conversation due to one-time events. Age and gender: Facebook data, from JulySeptember 2017, 18+, US only. Previous Topics to Watch: Cryolipolysis, Hair Removal, Permanent Makeup Cryo

3、lipolysis Hair Removal Permanent Make-Up BEAUTY 18+; US only. For more information on methodology, go to The Annual Topics and Trends Report from Facebook IQ. 6 Instagram data, from July 2017August 2017, 18+, US only. 7 “The Power of Passions: A Close-up of the Fashion World on Instagram,” Facebook

4、IQ, September 4, 2017. Chart Source: Conversation over time: Facebook data, from January 2016October 2017, 18+, US only. Growth rates compare average weekly volume of last month to average weekly volume of first month (October 2017 over January 2016). Particularly large growth rates can be driven by

5、 spikes in conversation due to one-time events. Age and gender: Facebook data, from JulySeptember 2017, 18+, US only. Previous Topics to Watch: Bell bottom, Capri Pants AGE (JulSep 2017)GENDER (JulSep 2017)CONVERSATION OVER TIME (Jan 2016Oct 2017) Facebook IQ 8 Androgyny Boyfriend Fashion Unisex BEA

6、UTY 18+; US only. For more information on methodology, go to The Annual Topics and Trends Report from Facebook IQ. 12 “Tech Transformations for 2016 and Beyond, Facebook IQ, January 13, 2016. Chart Source: Conversation over time: Facebook data, from January 2016October 2017, 18+, US only. Growth rat