First Insight：2024年假日购物季零售商盲点分析报告（英文版）（20页）.pdf

1、Whats keeping retailers up at night in advance of the upcoming holiday season?Retailers Blind Spot for Holiday 2024Retailers Blind Spot for Holiday 2024202SUMMARYREPORT HIGHLIGHTSEXTERNAL THREATSMARKETING CONCERNSMARKETING VS.MERCHANDISINGCONSUMING DECISIONS0304081011MERCHANDISING CONCERNS06CONCLUSI

2、ON13 SummaryRetailers have a lot on their minds as Holiday 2024 approaches.We asked respondents about merchandising and marketing decisions being made in 2Q24,as well as what external market factors were of greatest concern.As expected,pricing,promotion,and marketing decisions were of greatest conce

3、rn,relative to the potential impact of inflation on overall spend.Our findings reveal an inescapable sense of uncertainty.Questions abound as retail executives scrutinize every aspect of their operations,from merchandise and pricing strategies to marketing and customer acquisition.No one seems certa

4、in about anything.When asked about their top holiday concerns for 2024,retailers revealed a continued reliance on historical data for critical decisions,rather than leveraging current consumer feedback.Key uncertainties revolve around promotional strategies,understanding item volume drivers,and the

5、potential impact of inflation.The outcome of the holiday season remains unpredictable,even from these insiders perspectives.Retailers often plan based on last years sales data and current trends,overlooking the crucial role of customer voice on forward-looking items in shaping demand.This approach i

6、s risky in 2024.By combining predictive analytics with customer insights,retailers can leverage insights to optimize pricing,plan promotions,and determine marketing plans-all focused on improving bottom-line results.Table of ContentsAPPENDIX16Retailers Blind Spot for Holiday 20243Merchandising and M