案例研究：商场消费者数据分析.pdf

1、/1Case Study:Mall&Casino Consumer Data AnalyticsSybrand StraussDirector&FounderNote:This content should be regarded as confidential as it contains Data,Information and Intellectual Property of Fernridge Solutions-Copyright(Limited Distribution)Copyright 2024:Fernridge Solutions.APICape TownSeptember

2、 24What do we do?We empower our clients with actionable insights to make informed business decisions by providing them with location-based proprietary data and solutions across Africa.About Us/2DataInsightActionValue proposition:Who are we?Fernridge is a 22-year-old technology and data enabled insig

3、hts&solutions business located in Johannesburg,South Africa.Fernridge|Sep-24Member of:/2Our Experience/3Fernridge|Sep-2422The Power Of Spatial/4AfricaEye DATA:Fernridges best-in class,proprietary and granular data Privacy-lead(POPI)Proprietary Granular More than 220 projects completed outside of RSA

4、 over the last 5 yearsCatchment AnalyticsIncome GroupDisposable Income/Dwelling/MonthDwelling Price(2016)AAA R100,000 R5,000,000AA R50,000-R100,000 R2,500,000-R4,999,999A R30,000-R49,999 R1,300,000-R2,499,999B R18,000-R29,999 R700,000-R1,299,999C R11,000-R17,999 R400,000-R699,999D R3,500-R10,998 R11

5、0,000-R399,999DL R1,200-R3,499 R40,000-R109,999Dzero0-R1,200R0-R39,999Fernridges Retail Expenditure ModelsIncludes emerging and informal marketsAfricaEye comprises 25+million data points spanning South Africa and Sub-Saharan Africa Privacy-led,rich,deep South African data,with impressive Sub-Saharan

6、 coverageSouth AfricaEast AfricaWest AfricaCentral Africa11.4 million6.1 million0.7 million5.2 millionSouthern Africa4.2 millionApproximately half of the AfricaEye dataset pertains to South Africa,with the balance spread across 20 Sub-Saharan countries25+mSouth Africa dwellings11.4 millionRest of Af