VGI：2023年黑色星期五Steam游戏市场表现报告（英文版）（7页）.pdf

1、2023 Steam Black Friday Performance Report“A year of records,despite the slowdown in overall games industry”Contact:VGSupporting creativity through dataUser engagement keeps breaking records on Steam despite the post-lockdown return to non-digital livesPeak Users In-Game on Steam During November Per

2、iodsNov-19Nov-20Nov-21Nov-225.3M6.7M7.8M9.4MNov-239.7M+28.3%+16.3%+20.3%+3.4%Record amount of engagement on the platformThe games industry has been flat or even declining since Covid as players return to normality post-lockdowns and struggle with tighter economic climateHowever,Steam has continued t

3、o see engagement increaseThis has largely been driven by:Lack of next-gen console availability driving players to PCMore publishers starting to focus and release games on Steam(even Sony!)Continued strength of PC indie developer spacePC being the preferred platform in many markets where gaming is st

4、ill growing fastNovember Peak Active Players In-Game on Steam,by Year,2019-23(M Players)2Black Friday sales have been stagnating on Steam in 2021-22;2023 is the first year of significant growth since CovidUnit Sales on Steam During Black FridayNov-19Nov-21Nov-22Nov-23Nov-2053M67M69M68M77M+27.5%+2.2%

5、-1.2%+14.0%Record amount of games sold on Steam during Black FridayNovember 2023 was the biggest Black Friday for Steam in terms of units soldUnits have been stagnating since Covid as the post-lockdown normalisation and return to nonvirtual lives has reduced new game purchasesThe 2023 boost has larg

6、ely been driven by great game releases and steeper than usual Black Friday discountsNovember Total Units Sold on Steam,by Year,2019-23(M Units)32023 saw a strong release schedule and deep Black Friday discounts as titles were fighting for attentionBlack Friday Steep DiscountsGames like EA FC have do